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Tarik W
            //Jemel One Five - Youtube video


The raw files totalled to 2 hours’ worth of footage and the requested duration for the video was under 10 minutes with a 3-day deadline. Before commencing the edit, I’d liaise with the client to understand the brief, shortly after I’d watch the entirety of the raw footage, make notes and then organise my folders and timeline.


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For social media videos, the pacing needs to be quick but also digestible and comedic in some circumstances such as these for the viewers. For this particular project it was important to keep the video entertaining and fluent, so quick decisive decisions were needed to shave off the areas that were stagnant. The client wanted the viewer to be engaged with the topic at hand, where they're thinking about subject matter but appreciating the funny elements as well. So, timing some cuts were important to help highlight these areas.




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