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Tarik W
                                         //VAPING KILLS - SATIRE PSA COMMERCIAL 
I wore a few hats for this project, though my main responsibilities were producing and editing. Once the script was finalised, I sourced a location, props and the equipment we’d need for the two days of shooting. To add to the absurdity of the idea, I was keen on having the main character of the PSA to resemble a vaping addict. Bringing that concept to life was a lot of fun. To help sell the idea of his addiction, I used a fog machine under the sofa to give them room a smoggy atmosphere and we had a lot of fun turning the room upside to make it as untidy as possible (not as much fun clearing it up though). Aesthetics were important as well. I wanted the satire ad to look convincing, as if it was found from an old VHS tape found in a dusty box from the attic. I considered digital VHS filters, though to really achieve that authentic look I took a slightly longer route but ultimately a more rewarding one. I decided to shoot on a Panasonic DVX100b which is an SD tape-based camera. Though, to degrade the visuals further, I sourced an old VHS player and ran the tape through the player once, then re-captured the footage via firewire with Adobe Premiere. Shooting and editing in an aspect ratio of 4:3 was also a must.